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DELIVERABLES
Brand Identity
Packaging
Copywriting
Social
Merchandise
Photography
Video / Motion
Environmental Activation
Project Background
Lafayette Club is a rare retreat for all seasons and occasions! Members and guests alike continue to be drawn to this unique club! Located about 20 minutes west of Minneapolis on 38 acres along the shore of Lake Minnetonka, Lafayette Club's roots go back to the first hotel which was built by railroad magnate James J Hill and opened on July 2, 1882.
Solutions
Fortunately when you work with a brand with such a history and iconic location, inspiration tends to be easy to come by. From structured brand enrichment to a modern mobile experience, the goals have been to not only enhance the experience of the current members but to also attract new ones. Enter Plainview.
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